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FeedBack pour le site bertrandkeller.info

ROAST: bertrandkeller.info — Grade: C- (The Identity Crisis Consultant) Verdict: You’re selling three different services to three different buyers in one confusing bundle, so nobody knows if you’re the expert they need. Bounce rate: 2/5 Gary from Sales says: “Oh yeah, we do full digital transformation AND accessibility audits AND sustainable tech strategy — whatever you need, we can scope it! Let me just send you our ‘vision workshop’ calendar link and we’ll figure out the rest from there.”

  1. YOU CRAMMED ‘TRANSFORMATION NUMÉRIQUE, ACCESSIBILITÉ NUMÉRIQUE, NUMÉRIQUE RESPONSABLE’ INTO ONE HEADLINE LIKE IT’S A COMBO MEAL Marie needed RGAA compliance. Thomas wanted to know if you do technical audits. Jean-Pierre thought this was about ’transformation’ (expensive, scary). You’re three different consultants fighting for one homepage, and the result is that nobody knows what you actually do best.

  2. YOUR MAIN SERVICES ARE ‘DÉFINIR LA VISION, SUIVRE LES OPÉRATIONS, MONTER EN GAMME’ — ALSO KNOWN AS EVERY CONSULTANT EVER Thomas literally asked: ‘Is this a digital transformation consultant who also does accessibility, or an accessibility expert who does transformation?’ Your service names could apply to business coaching, DevOps consulting, or leadership training. Zero differentiation.

  3. THE BLOG TITLES ARE CUT OFF ON AN ACCESSIBILITY CONSULTANT’S WEBSITE Karim spotted ‘Si le web homogénéise, quid de l’Accessibilité Numérique?’ and ‘By Diana Khalipina - Attention les’ chopped mid-sentence. You’re selling accessibility expertise while failing basic content accessibility. That’s not ironic, that’s disqualifying.

  4. NO PRICING, NO TIMELINE, NO ‘WHAT THIS ACTUALLY COSTS’ — JUST A CONTACT FORM GHOST TRAP Sophie saw ‘Programme sur-mesure’ and thought ‘is this 2 hours or 2 weeks? 5 people or 50?’ Marie needed Q2 compliance numbers. Jean-Pierre thought this looked expensive. Not one person could ballpark what working with you would cost or how long it takes. ‘Sur-mesure’ is consultant-speak for ‘I’ll tell you after you’re committed.’

  5. ZERO PROOF YOU’VE ACTUALLY DONE THIS — NO CLIENTS, NO CASE STUDIES, NO BEFORE/AFTER WCAG SCORES Karim wanted GitHub repos, code samples, methodology docs. Thomas needed to see SaaS product audit experience. You’ve got blog posts and service descriptions but nothing that proves ‘I fixed this exact problem for someone like you.’ Trust requires receipts.

LinkedIn Post: I just watched a CTO ask ‘Is this an accessibility expert or a transformation consultant?’

The site says both. And also sustainable tech strategy. All in one headline.

‘I can’t go to my manager without ballpark numbers and I’m not filling out a contact form just to get ghosted.’ — Sophie, Junior PM who actually wanted the training

When you’re three consultants in a trench coat, buyers can’t tell if you solve their specific problem.

Try it on yours → tear-my-site-down.vercel.app